Accelerate Your Web Site Traffic
Google AdWords is the pay-per-click product offering from Google that allows a site owner to create, manage and run an online campaign for their web site.
Pay per click (PPC) is an online advertising model used primarily by certain search engines and advertising networks where advertisers only pay when a user actually clicks on the advertisers' promotional ad and visits the advertisers' website. As site owners only pay when their promotional ad is clicked on, these campaigns are very measurable.
The level of success of traditional promotional ad campaigns in print or on radio is hard to measure as it is difficult to tell what number of people read or heard an ad and of those who did, it is very difficult to know the conversion rate into site visitors.
With Google AdWords, you can monitor how many times your ad has been displayed (impressions) and how many times people have clicked through to your site giving a very clear indication of your campaign's effectiveness.
Manage and Control Your Campaign
A Google AdWords campaign can be set-up to meet your exact promotional needs and campaign elements such as:
- How much you pay for each click
- Which geographical regions see your ad
- Accelerated display or constant
- Daily budget caps
- Duration of campaign
All of the above can all be controlled and modified at any stage.